The wait is over, Lady Gaga fans. Haus Labs is coming sooner than we think!
In an exciting and long-overdue announcement, the pop star has officially announced that her upcoming beauty brand will be making its home at none other than mega-retailer Amazon, with prices lower than anyone could have imagined.
But that's not all we know. Ahead, check out every must-know detail about Haus Laboratories' arrival and see what fans think about the new campaign. This is a makeup launch you don't want to miss.
But that wasn't all. She unveiled the brand's debut campaign with a mind-blowing teaser video.
"The last thing the word needs is another beauty brand, but that's too bad. They say beauty is in the eye of the beholder; at Haus Laboratories we say beauty is how you see yourself. Your glam, your expression, your artistry. We want you to love yourself. Our haus, your rules," Gaga said in the video featuring nine iconic models.