In one of her inflammatory tweets, many of which Lee claims are doctored, she wrote, “Tip for all black people if you pull ur pants up you can run from the police faster.. #yourwelcome”.
The tweet came following the outrage surrounding the killing of unarmed teenager Trayvon Martin.
She lost more than half a million followers in one week and was then met with a hurricane of criticism for her August apology. Many felt she was being insincere and seeking sympathy rather than taking responsibility for her actions.
“I’m so sorry. I’m so sorry to you guys. I’m so sorry for disappointing you," said Lee. "It hurts me so bad to disappoint you all who have supported me for so many years. I know that I’m better than that person.”
Almost immediately, Lee's brand collaborations and partnerships began dropping like flies.
Diff Eyewear, Ulta Beauty, BoxyCharm, ColourPop Cosmetics, and Morphe cancelled upcoming collections, removed any trace of Lee from their websites, and deactivated their discount codes, from which Lee would've been earning a significant profit.
Today, in an event that will probably a third apology, Lee made her return to YouTube with a video titled "Let's Chat."
In it, Lee apologizes for the way she was perceived in the first video and says she's taken it down because it does not "represent [her] as a person."
"In that video, I come off as a victim. I am not a victim in any way, form or fashion in this situation. I'm taking the video down because it doesn't represent me well, I am not taking the video down to try to hide it from you guys."
Lee says it was her fans and fellow influencers that encouraged her to make her return. "Whenever I was gone, the amount of love I received, the amount of dm's, emails, tweets. Everything flooding in with just pure love, and kindness coming from people in the beauty community, influencers..."
"Whenever I was gone, the amount of love I received, the amount of dm's, emails, tweets. Everything flooding in with just pure love, and kindness coming from people in the beauty community, influencers..."
No one's quite sure who exactly it was who made those encouraging statements, but the public's reaction to her return doesn't seem too positive thus far.
"We were fine with you not uploading," declared one viewer.
"She literally sounds angry to apologize again," said another.
While there'll never be a way to tell whether or not Lee is truly sincere, only one thing is for sure: The beauty industry is in need of a serious makeover. Still.
Get it together, y'all.