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She says there isn't an official launch date, but the brand will initially release one main product that will later be followed by several others.

"I have been working on this for a VERY long time, and of course I’ve been wanting to tell you guys this for a very long time. It’s just that I do not have an official launch date because I’m creating a very specific product, and I’m creating multiple products, too."

That main product could very well be the eye shadow palette she teased a couple months back.

laura lee palette
photo: Laura Lee/Snapchat

Naturally, beauty Twitter has gone into overdrive with this news.

The joy can NOT be contained, y'all.

Someone get these guys some tissues, because the happy tears are flowing.

Get on the bandwagon before it's too late and watch Lee's entire announcement video right here.