In fact, "leaking" is an understatement, since it was taken to an entirely different level with this particular premature product reveal. According to Star, this is about way more than just showing a product before it's time; it's a literal case for the FBI now.
If you're ready for a roller coaster of wholesaling, conniving, no-good sheisty business wrapped up in Jeffree Star fandom (?!) — then buckle up and prepare for the drama.
But the cat has partially crawled out of the bag: A fan leaked his unreleased concealers — or knockoffs of them — then tried to sell the products on Facebook!
"YOU ONLY GET THIS HERE LADIES, here are the UNRELEASED Jeffree Star concealers," the woman wrote in a Facebook group. "These come from my supplier as they came in [the] warehouse. They're fully stocked. I can access them already if anyone would like to purchase."
To prevent any bullying or threats of physical harm, Revelist will withhold the name of the person in question. Jeffree Star has not confirmed or denied whether or not the concealers are real.
He also trademarked the name Magic Star, which is labeled for concealer online.
Magic Star is trademarked along with other product names like Resting B**** Face, Mannequin Skin, Redrum (released), Liquid Frost (recently released), Conspiracy (a rumored to-be-released collaboration with Shane Dawson), and Controversy.
Clearly, the makeup seller was trying to enjoy a sweet come-up by selling a Jeffree Star Cosmetics product that is not only unreleased but also long-awaited and highly anticipated.
It's an extremely insensitive digital age when everyone thirsts to be the first at everything, no matter who they have to trample on to do so.
He also went into a little more detail on Snapchat about exactly why he has gone quiet on social media.
“You’re probably wondering, ‘Jeffree, you’ve been quiet for the last two days. what is going on? After Blue Blood, I kind of went ghost. Um, I’m going to be so transparent with you guys. Today is April Fools’ Day. I don’t have any jokes for you," Star shared.
"I have nothing funny to say. I wish I did. I hate even talking about this because everyone else is busy laughing and I'm so sorry to talk about anything negative but there has been some really crazy sh** going on in my life. You guys ever wonder like, ‘What is life trying to prove with this one? What lesson am I supposed to learn?' "
What we do know is that one of the people who attempted to sell a Magic Star Concealer on Facebook has come forward, admitted to wrongdoing, and delivered a lengthy Facebook apology for her actions.
Again, the name of this Facebook user has been redacted to prevent any bullying or threats of physical harm.
"I posted it, I'm not going to sit here and play innocent. It's not who I am," the alleged makeup reseller wrote on Facebook. "If I did wrong I'm going to face it. I just needed time to process and think about what I actually did. I want to state I meant ABSOLUTELY no harm from posting that picture. I see and know now it was wrong."
The woman went on to reveal what we all want to know, which is how she got her hands on Magic Star concealer in the first place.
"To put you in my current state of mind, I had found a post on Facebook Marketplace of a lady, I'm going to keep her name disclosed at the time as I don't want her to go through what I did. However, I contacted her. I asked her if I buy a large amount would she give a discount and asked if they were authentic. She said 'yes,' she gets them from a supplier in the warehouse who sent her PR kits and can send more."
For full clarity, nothing in this entire recounted conversation actually proves that the concealers are authentic or that they were obtained in a legal way. "I asked her and she told me xyz" holds absolutely no weight.
She also revealed that she is actually a huge Jeffree Star fan, which is very weird.
“I really do truly love Jeffree Star and his products," she confirmed.
Apparently, she just loves Jeffree Star and his products so much that she had to have them, circulate photos, and sell them before he even could. You know, because that's how you support your fave!