2018 has officially been the year of beauty brands behaving badly. And right when we were about to lose hope, Lush once again has proven that there's some good in the universe. Its newest launch is saving the environment, and other brands should take note.
Everyone's favorite natural cosmetics brand is back at it.
This week, its newest makeup launch is following suit.
40 new lipstick shades in hues of nude, red, orange, and beyond are the latest addition to Lush's cosmetics line, and they feature one special, environmentally friendly element.
Once you purchase your first Lush lipstick tube, you only need to buy refills, which are wrapped in recyclable packaging.
The refills are dipped in an easily removable wax, creating essentially no threat to the environment.
In addition, the money Lush saved by ditching excessive packaging went into ensuring a quality lipstick formula.
"Having that extra money to spend on ingredients really does make a difference," Lush co-founder Mo Constantine said in a press release. "The final thing you get is a good price, good amount of content, no wastage at the end, and it just works incredibly well; it's the way to go."
Each lipstick contains orange peel wax, jojoba oil, and broccoli seed oil for ultimate hydration.
Constantine said that her first step toward eco-friendly packaging came in 1981, with the creation of the shampoo bar.
But how do you transport open product, you ask?
Lush is already working to create makeup bags specifically designed for just that.
So just when we thought Lush couldn't get any more innovative, it's managed to do it again.