Luxury leader LVMH is well known for brands such as Louis Vuitton, Dior, Fendi, Givenchy, Fenty, and more. But this week and for the weeks to follow, it will be focused on creating hand sanitizer for the citizens of France. With Europe greatly impacted by the affects of COVID-19, the conglomerate has decided to give away the antibacterial product for free, and its shifting the operations of its perfume factory just to do so.
Check it out ahead.
LVMH is taking a major step in fighting COVID-19.
In response to Europe's spread of the coronavirus, the luxury retailer has announced that it will utilize all of its facilities used for cosmetics and fragrance brands to mass-produce hand sanitizers for the citizens of France, and it will all be for free.
The company announced the major move in a press release.
"Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the [coronavirus]," the company wrote in the statement. Even further, LVMH insisted that they would continue production as long as demand remained.
The head of Paris hospitals expressed his gratefulness.
"I wish to thank LVMH for acting so quickly: they made us this offer on Saturday night at 9 p.m., and confirmed it on Sunday,” Martine Hirsch, the head of Paris hospitals told AFP. At the moment, COVID-19 cases are rising toward 6,000, with deaths increasing as well.
A positive story of a corporation doing good in the midst of a global pandemic.