EM Cosmetics was originally founded in 2013, at the height of Michelle's YouTube fame — but it struggled.
EM Cosmetics' site shut down in December to give Michelle time to revamp the entire line, from formula to packaging — the new logo, inspired by "harmonic proportions," is definitely more sleek and chic.
And the first product from the all-new EM Cosmetics? A range of "light, airy, velvety" lip colors — with a "magnetic" formula.
Even the name is cute — meet the Infinite Lip Cloud lip creme ($16, EM Cosmetics).
But before you reach for your wallet, I have heartbreaking news — every single shade has already sold out.
Michelle shared that only limited quantities of each lip color would be available — but despite the three-item-per-customer limit, the entire Infinite Cloud Paint line sold out in under three hours.
Let's take a look at the colors we can't buy anymore, shall we? First is Violent Magenta, a deep berry-toned magenta.
Violent Magenta ($16, EM Cosmetics).
Next is Rose Nude, a dusty-pink shade that was the first to sell out.
Rose Nude ($16, EM Cosmetics).
PRAYING FOR THIS RESTOCK, I NEED THIS SHADE.
How awesome is it that Michelle shows us these colors on a range of skin tones?
Ultramarine Violet, which I covet on a spiritual level, is a deep blue-purple.
Ultramarine Violet ($16, EM Cosmetics).
Spanish Brown is — duh — a warm-toned brown.
Spanish brown ($16, EM Cosmetics).
Muted Mauve is a richer, dustier rose pink with cool undertones.
Muted Mauve ($16, EM Cosmetics)
Faded Clementine is a *slightly* dirty orange — and I mean that in a good way.
Faded Clementine ($16, EM Cosmetics)
Finally, there's Crimson Red — a vampy cool red.
Crimson Red ($16, EM Cosmetics)