The new year has already kicked off with numerous massive complexion-product launches from major brands. But with so many brands missing the mark for basic diversity standards in the past, people are leery of certain companies' true intentions. Consumers have to ask: Are "inclusive" product launches truly diverse, or are they just for the sake of saving face?
The latest brand coming into question is the influencer-drive Morphe, which is about to launch 60 foundation shades, beating all other beauty brands in terms of sheer numbers. You'd think beauty influencers would be jumping for joy, but there's one serious issue and it's unacceptable.
When Morphe announced that it would be launching 60 shades of foundation later this month, the response was shockingly very mixed.
And it wasn't because of swatching, like it normally is when it comes to shade range controversies.
To market the new foundation line, Morphe also introduced the "Fluidity Five," a group of five beauty influencers the brand says represent the five shade ranges of foundation soon to be available.
Seeing a pattern here?