Nike Women Underarm hair ad
photo: Instagram/NikeWomen

Feminism and body positivity come in many forms. And as long as it's intersectional, there's really no right or wrong way to express support for the equality of women. One way some women have chosen to display their feminism is through growing their body hair as freely as they know how. Seems pretty harmless, right? But still, there are many people out there, particularly men, who find that concept to be completely unacceptable. 

But Nike Women, not caring about the opinion of ignorant men, recently posted a photo of a model showing off her underarm hair, and the comments went nuts. Warning: Some of the comments may cause extreme shock and disbelief. 

This week, Nike Women advertised one of its new sports bras with an Instagram post featuring a model with underarm hair. 

"Big mood," the caption read as the model displayed her hair to the world. The photo was met with some serious criticism, though some jumped to her defense. And though the reviews were mixed, one thing is for sure: Everybody should mind their own damn business. 

Many of the rants were just downright ignorant. 

Nike Women Armpit Hair Ad
photo: Instagram/NikeWomen

"That's disgusting. Like please don't get me wrong, I'm delighted that this woman is brave enough to go around like that...but that's horrible," one commenter wrote. "It's not cute. Stop this feminist bullshit saying this sh*t is ok. It's not. It's wrong. There are some things that women could do, but really f*cking shouldn't cause it's rotten and disgusting and this is one of em."

Others called the model proudly showing off the hair that naturally grew from her body "masculine."

Nike Women Armpit Hair Ad
photo: Instagram/NikeWomen

"Yes body hair is natural but it's also masculine and disgusting. You wanna act like you're doing it to prove something go ahead but you're just looking lazy and nasty. Sorry not sorry and I'm all for woman and girl power - just not this!"

One went as far as to say the photo was an attack of freedom.

Nike armpit hair ad
photo: Instagram/NikeWomen

"How is not shaving your armpits a freedom? Freedom has to do with education/word/live your life without fear... This here is not freedom, it's a woman being dirty, a woman that I would never be inspired by," she said. "Stop mixing freedom with being dirty, part of being a woman is to take care of yourself."

One Instagrammer had the nerve to tell her what to do with her money.

Nike armpit hair ad.
photo: Instagram/NikeWomen

"Girl take that money Nike just gave you and go get yourself waxed," they demanded ignorantly.

But for every blatantly disrespectful and uneducated comment, there were those ready to uplift. 

Nike armpit hair ad.
photo: Instagram/NikeWomen

"I shave my armpits, I just got a wax and think this is BEAUTIFUL! We need to let people BE and not have this preconceived notion of beauty? What grows on our bodies is meant to protect," said one supportive woman. "Hello, or it wouldn't be there? This woman is living a NATURAL life, not one bombarded with BS. Nike, you did that!"

One went directly at the critics and called them ignorant.

Nike armpit hair ad.
photo: Instagram/NikeWomen

"Imagine being so ignorant that you can't see a woman have armpit hair. Imagine being so influenced by the rest of the world into thinking you can't show off your hairs like this. I'm so over SEEING ignorant comments under anything... I've had enough internet for today," she said. 

The model was called gorgeous by many like the woman below who stated that it was only men who had a problem with the hair. 

Nike armpit hair ad.
photo: Instagram/NikeWomen

"Gorgeous. The only people hating are insecure dudes who somehow feel like their opinion is relevant or that hating on this woman is making her less insanely gorgeous," she said. "Let me break it down: your sad boy opinions aren't relevant and she's stunning with or without your approval ya trolls."

But one thing can't be argued, hair growth is natural. 

Nike armpit hair ad.
photo: Instagram/NikeWomen

"For those of you shaming her for her hair, hair that we evolved to have. Hair that is mean't to keep diseases away from our bodies. Yes I shave, but I am a mom, I don't have the luxury of time to shave everyday, hell sometimes I go weeks in between.... Shame on all of you," scolded one commenter. 

The takeaway is that men still think it's their job to dictate what women do with their bodies — and some women are shamed into similar thinking.

Nike armpit hair ad.
photo: Instagram/NikeWomen

"According to some of the comments in here, just because you don't have a d*ck you can't have armpit hair?" asked a fan of the free growth. "Hm, weird, I thought we were all human."

So did we, sis.... We thought the same thing.