Meet Nura Afia.

Nura Afia
photo: Instagram/@nuralailalov

She's a Muslim beauty and style blogger known for her incredible cat eye skills — and for incorporating (and styling) her hijab into her looks.

Whether she's rocking a bold lip or posting a smoky eye tutorial, Afia always wears her traditional veil.

Nura Afia
photo: Instagram/@nuralailalov

She inspires her 213,000 subscribers by staying true to herself — and CoverGirl took notice.

CoverGirl hijab
photo: Instagram/@nuralailalov

Just a few weeks after naming its first male "CoverBoy," the brand made Afia its first ever hijab-wearing ambassador.

Nura Afia
photo: Instagram/@nuralailalov

Afia joins CoverBoy James Charles and other celebrity ambassadors to promote the brand’s So Lashy! BlastPro mascara.

CoverGirl is working to combat the makeup world's notorious diversity problem by representing ALL types of people — hijab-wearing women included.

CoverGirl hijab
photo: Instagram/@nuralailalov

Representation really matters — and even though Nura is a big-time influencer, she's still felt the lack of diversity.

"It feels so surreal," Afia told Glamour. "I never thought I would see Muslim women represented on such a large scale."

hijab-wearing CoverGirl
photo: Instagram/@nuralailalov

There's not just one way to be beautiful — appointing influencers who represent the wide spectrum of beauty is SO important.

Congrats, Nura!

Nura Afia
photo: Instagram/@nuralailalov

Her confidence is an inspiration to beauty lovers everywhere.