Social media can be both a beautiful and an ugly place. While it's a place that keeps people aware, and where activism can reach worldwide scales, it's also caused the downfall of many of the influencers and celebrities that benefit from it most.
The beauty influencer daughter of Full House actress Lori Loughlin, Olivia Jade, hasn't had the best luck in the past few weeks. As her parents were indicted on charges of illegally paying for Olivia's admission to USC, her large social media presence has her catching all the blame.
And now, as if the college student hasn't had enough of a whirlwind month, her makeup brand that was about to launch is in some serious trouble. However, the reason has nothing to do with the scandal.
Now it's looking like Olivia Jade had a makeup brand in the works before news of the bribery broke.
According to findings by The Blast, the beauty influencer recently filed two trademark applications under the names “Olivia Jade Beauty” and “Olivia Jade.” The said applications were for products including “makeup kits” with moisturizer and concealer.
But it looks like these plans to launch a brand won't last very long, but not for the reason you'd think.
The filings were rejected, and it has nothing to do with the scandal. The cause, in fact, is a punctuation error along with her filing being too broad. According to US Patent & Trademark Office officials, "Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity. Commas, semicolons, and apostrophes are the only punctuation that should be used.”
Of course, she's being dragged all over the internet again due to this.
Some are calling the rejection "karma," while others are urging people to stop holding the 19-year-old responsible for the negligent and unjust actions of her parents.
Will she stay in beauty?
Some speculate that she'll focus on completing her degree and lay low until all this passes.