Olivia Jadeloro loughlin
photo: Getty Images

Social media can be both a beautiful and an ugly place. While it's a place that keeps people aware, and where activism can reach worldwide scales, it's also caused the downfall of many of the influencers and celebrities that benefit from it most. 

The beauty influencer daughter of Full House actress Lori Loughlin, Olivia Jade, hasn't had the best luck in the past few weeks. As her parents were indicted on charges of illegally paying for Olivia's admission to USC, her large social media presence has her catching all the blame

And now, as if the college student hasn't had enough of a whirlwind month, her makeup brand that was about to launch is in some serious trouble. However, the reason has nothing to do with the scandal.

In recent weeks, Olivia Jade has become famous for a lot more than her YouTube presence and beauty know-how.

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another unforgettable evening ????@wcrfcure

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Call me out of the loop, but up until the past month, I couldn't tell you who Olivia Jade was. Maybe I'm old, but the super influencer with millions of followers and subscribers wasn't someone who frequently came across my radar. But when news broke of her involvement in the recent college admissions scandal, I quickly familiarized myself. 

The daughter of actress Lori Loughlin has arguably been catching the most heat after the debacle. 

While she wasn't the only celebrity kid involved, her status and notoriety has basically made her the face of the celeb group who broke several laws. Since the news broke, it's become clear that she has no intentions of returning to USC and has been M.I.A. from social media and YouTube. 

And while the scandal is of course her parents' fault, many have taken issue with Olivia's general attitude toward school.

Most notably, she said in a YouTube video just months ago that she really doesn't care about school. All that she cares (or cared) about, in fact, was the football games and college parties. The statement added insult to injury, as her parents' crimes ultimately resulted in someone's well-deserved spot at USC being stolen to accommodate someone who had no interest in attending. 

Now it's looking like Olivia Jade had a makeup brand in the works before news of the bribery broke.

According to findings by The Blast, the beauty influencer recently filed two trademark applications under the names “Olivia Jade Beauty” and “Olivia Jade.” The said applications were for products including “makeup kits” with moisturizer and concealer.

But it looks like these plans to launch a brand won't last very long, but not for the reason you'd think.

The filings were rejected, and it has nothing to do with the scandal. The cause, in fact, is a punctuation error along with her filing being too broad. According to US Patent & Trademark Office officials, "Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity. Commas, semicolons, and apostrophes are the only punctuation that should be used.”

The small discrepancy is yet another blow to Olivia Jade's already damaged brand. 

She really can't catch a break. And now that her filing has been rejected, there's no word that she will refile or whether or not she even wants to. The small and seemingly avoidable mistake has further discredited Olivia Jade and her once budding brand. 

Of course, she's being dragged all over the internet again due to this.

Some are calling the rejection "karma," while others are urging people to stop holding the 19-year-old responsible for the negligent and unjust actions of her parents. 

This all begs the question: What's the future for her career? 

It's looking like it's time for a complete regroup. Time for her to step away, reflect, and surround herself with a team who is able to separate her from the actions of her parents. In the meantime, however, a trademark and beauty brand is the last thing she should be setting her sights on. 

Will she stay in beauty? 

Some speculate that she'll focus on completing her degree and lay low until all this passes. 

Others think that this is the end for her public presence entirely.

Social media has made it almost impossible to completely forget about these sorts of things; people's past mistakes are only one click away at all times. And while we're in no way condoning the actions of Loughlin and her husband, it is a shame that their 19-year-old daughter is catching the brunt of these attacks. Is she canceled forever?