What if I told you that this foundation might be the best foundation ever? And that over 25,000 people are waiting in line to buy it?

You'd probably think it's an ultra-exclusive, high-priced product — and you'd be wrong. 


Meet Colours by The Ordinary, a range of $6 foundations so popular they actually broke the brand's website.

25,000 people are on the waiting list for this product, and it's easy to see why.

YouTube favorite Wayne Goss gave it the ultimate seal of approval, "The $6 foundation that beats them all," he called it. 

Colours offers 21 shades and two finishes. They're also vegan, cruelty-free, and oil-free.

The shade range accommodates for neutral, pink, yellow, or red undertones. The two finishes include a lightweight Serum Foundation ($6, The Ordinary) and the more buildable Coverage Foundation ($6, The Ordinary).

Both are said to have a skin-like texture and comfortable wear.

As for the virtually unknown brand itself, The Ordinary is actually an affordable offshoot of Canadian luxury brand Deciem.

Deciem is known for its science-forward skin care. Serums in its more upscale NIOD brand can go for up to $200. 

It's hard to believe that this pure magic costs a mere $6.

But hey, I guess that's why 25,000 people are dying to get their hands on it.

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