If you've scrolled though Instagram's skin-care communities or walked into any Sephora, you've definitely had your eye caught by one popular face mask in particular. Peter Thomas Roth's 24 Gold Mask is among the internet's favorite, not just because its pretty, metallic sheen just looks and feels extra fancy, but also because it's been heralded for yielding intensely amazing results.

The only problem is that the mask — with good reason, surely — costs a whopping $80. There's a reason it's touted as a "luxury" mask, after all. Though skin care is a priority at times, many of us have much more important stuff to spend that kind of money on.

But thanks to one specific retailer, you don't have to spend the big bucks to live large in the beauty aisle — at least for the time being.

Ah, yes. The Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Face Mask.

This puppy, which retails for around $80 or more depending on the retailer you buy it from, is kind of a big deal in the beauty universe. It holds a four-star rating or higher at every single store it's sold in, and its alleged skin benefits include increased firmness and elasticity, reduced texture and dullness, and even skin tone.

YouTubers swear by it. Instagram influencers swear by it. Most people who've tried it can't get enough of it. 

And I kid you not, it's selling for almost HALF the original price on Walmart's site right now.

peter thomas roth 24k gold mask sale
photo: Walmart

>> Get it here

MMMMHM, THAT'S RIGHT. For a limited time (no one's entirely sure how long), you can snag the mask for $44, just a few bucks short of half price, at one place only — and surprisingly that's on Walmart's website.

Of course, you will not be able to walk into a Walmart store and find this deal there. Walmart doesn't technically carry Peter Thomas Roth, but its website operates like Amazon, so you can find a hefty amount of luxury beauty brands there sold by third-party sellers.

Best. Day. Ever.

photo: NBC

Like I mentioned previously, there's no signifier of how long this deal is going to last — and it's a pretty intense one, so you're not likely to see this mask at this low price, like, ever again. That being said, if you've ever so much as thought about trying this mask but couldn't justify the cost, your time is NOW.