
Ever been searching for a beauty product and found yourself typing, "Blah blah eye shadow on blah blah skin tone." It's a tiring process that usually involves so much searching that you look up and suddenly you're on page 16 of gold eye shadow photos.
It takes up unnecessary time and is real-life irritating. Well, Pinterest is taking the pain out of beauty with its brand-new skin-tone filter. It makes finding your ideal product, hair color, etc., that much easier, and people are loving it so far.
We see you, Pinterest.
Pinterest is a wonderful place, truly.
It's literally like being a kid in a candy store. Everything you can desire is at your fingertips. From makeup to hair inspiration to recipes, there's very little you can't find on Pinterest.
But when it comes to sorting through thousands of photos to find your skin tone, the struggle ensues, especially if you're a person of color.

Who has time to search 100,000 photos of white women wearing red lipstick? Like really?
But now, thanks to a new and inclusive feature, those problems are a thing of the past.

Pinterest rolled out a skin tone feature that makes it easier to narrow down beauty content that's relatable to the user.
The shade finder brings new meaning to inclusivity on social media.

Because let's be real, if you were to search "brown hair" before, chances are non-WOC would be the first (and sometimes only) people to pop up.
So if you wanted to know what gold eye shadow would look like on you ...

The four skin tone categories span every skin tone out there.
Pinterest users took to Twitter to express their excitement.
Super excited about the skin tone filter on @Pinterest ????????????????????
— Оleksandra Rohachova (@Rohachova_o) January 25, 2019
The algorithm is still far from perfect, but even in its current state it significantly enhances user experience!https://t.co/rCR76kqOVv
"The algorithm is still far from perfect, but even in its current state, it significantly enhances user experience!"
"Round of applause for Pinterest who now allows you to search by different skin tone ranges."
Round of applause for @Pinterest who now allows you to search by different skin tone ranges pic.twitter.com/fwyuh4SkT8
— Avatar Roku ???? (@thicklippbandit) January 15, 2019
We're clapping right along with you.
"Wow Pinterest is my FAVORITE app of ALL TIME."
wow pinterest is my FAVORITE app of ALL TIME. now when you search "holiday makeup" you can select a skin tone, and it narrows out ideas in that skin tone range.
— Sarahh Ebs (@SarahhEbs) January 3, 2019
Not sure if it's taken the crown for us, but now the race is pretty damn close.
"I can finally find makeup tips and inspo from photos that have my similar skin tone."
I am living for @Pinterest’s skin tone filter!! I can finally find makeup tips and inspo from photos that have my similar skin tone ????✨????
— Rachel Torrelino (@RachelTorrelino) January 3, 2019
A nude lipstick for me might not be a nude for you.
"They heard our complaints."
They heard our complaints. Pinterest has a new setting where u can pick your skin tone when u search hair and makeup pic.twitter.com/qo50NXgBXe
— Heinrika✨ (@ItsRika) December 20, 2018
Now we just need Instagram to follow suit. We're sick of begging for a new algorithm.
"God bless you Pinterest."
pinterest now has an option to narrow beauty related searches by skin tone oh my god bless u pinterest
— Jess (@itsjesstucker) November 28, 2018
No, but literally. It's about time.
Beauty looks are now so easy to find.
Pinterest has a tool that allows you to select your skin tone when you search for beauty related things :) https://t.co/krkyXx6KGY
— Nikki (@nikkihatesyouu) December 18, 2018
"Pinterest has a tool that allows you to select your skin tone when you search beauty related things :)"
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