Ever been searching for a beauty product and found yourself typing, "Blah blah eye shadow on blah blah skin tone." It's a tiring process that usually involves so much searching that you look up and suddenly you're on page 16 of gold eye shadow photos.
It takes up unnecessary time and is real-life irritating. Well, Pinterest is taking the pain out of beauty with its brand-new skin-tone filter. It makes finding your ideal product, hair color, etc., that much easier, and people are loving it so far.
We see you, Pinterest.
But when it comes to sorting through thousands of photos to find your skin tone, the struggle ensues, especially if you're a person of color.
Who has time to search 100,000 photos of white women wearing red lipstick? Like really?
But now, thanks to a new and inclusive feature, those problems are a thing of the past.
Pinterest rolled out a skin tone feature that makes it easier to narrow down beauty content that's relatable to the user.
The shade finder brings new meaning to inclusivity on social media.
Because let's be real, if you were to search "brown hair" before, chances are non-WOC would be the first (and sometimes only) people to pop up.
So if you wanted to know what gold eye shadow would look like on you ...
The four skin tone categories span every skin tone out there.
Finding inspiration for makeup is a whole lot easier now. No more clicking from page to page or typing "... on X skin tone" when searching.
Go take it for a spin. We promise, you'll love it.
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