If you're unaware of who this is, let me introduce you. Meet YouTuber Rich Lux — he vlogs about makeup and fellow beauty YouTubers

He's just discovered an... intriguing new way to swatch products in reviews, and it's one you're probably going to enjoy.

Rich Lux doesn't swatch eye shadows on his arms or fingers anymore...

He swatches on the abs of a mostly naked male model.

What a SIGNIFICANT upgrade.

Naturally, his subscribers are living for it.

And they should be, because regular swatches will just never be enough now.

See one of Rich Lux's hilariously inventive reviews here:

Just make sure you have a fan at the ready. It's a doozy.

WATCH: Too Faced unicorn collection swatches — subscribe for more!