Rihanna is using her new Fenty luxury clothing house to do way more than just sell us designer garments we can drool over. She's also making sure that all imagery associated with her brand represents the real people and bodies existing in the world.
Fenty fans fell out with joy when they realized she used an untouched photo of a model with facial scars in a Fenty earring ad. Now that she's opened her first New York pop-up shop, Rihanna is bringing even more realness to the people via the mannequins that display her fire new threads.
For a better understanding of how important equal representation is, consider that the average person sees THOUSANDS of ads each day, according to statistics.
Forbes specifically noted that the average person sees between 4,000 to 10,000 ads a day. Consider that the majority of those ads present thinness and perfection as the standard. Also, factor in the understanding that those ads do not include the actual television shows, films, music videos, and yes, MANNEQUINS, we regularly see that promote the same ideals. It's a tough world out there for people with regular bodies, as in most of us. Sure, self-motivation is a great thing, but we can't underestimate the power of visual rearing in society.