Selena Gomez's new beauty line, Rare Beauty, is going to be all about inclusivity and diversity. The line, which is set to launch at Sephora this summer, is going to have 48 shades of concealer and foundation! 48! That's like Fenty-level inclusivity.
Selena announced first announced her makeup brand in February. On Instagram, she wrote, "Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait."
In a recent interview with her close friend Amy Schumer, Amy asked about the new makeup line and Selena's relationship to makeup. Selena responded, "I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe."
Clean, easy, and safe makeup sounds like makeup we can get on board with!