Sephora seems to finally be getting the memo about inclusion, diversity, and what that really looks like in its stores. The retailer has been plagued for years by instances of racial profiling against black people and people of Asian descent. It all came to a head a few weeks ago when the store was called out on Twitter by SZA. The classy callout snowballed into the retailer being dragged on Twitter by the singers' fans and other fed-up shoppers. Days later, Rihanna sent her own comforting and subtle statement directly to SZA.
And now we're here. Sephora is shutting down every single store in June to try and get things right. But will it work? Sip the tea and browse the receipts ahead.
Sephora also invited its Facebook followers to join the "Belong" community.
The official Belong landing page on Sephora does provide a tad more information about the workshops. "Our programs address the needs of entrepreneurs, communities in transition, Sephora employees, and our planet. Sephora Stands is dedicated to inspiring the fearlessness to make bold choices."
The page doesn't address anything concerning race, sexual orientation, physical ability, or any other important issues that a blanketed diversity campaign would typically mention. However, Sephora does include some images of people from those marginalized groups in its visuals.
Sephora also didn't reveal what led to these inclusion workshops, but we can't help but remember that the retailer was recently called out by the singer SZA for racial profiling.
"Lmao Sandy [at] Sephora location 614 Calabasas called security to make sure I wasn’t stealing. We had a long talk. U have a blessed day Sandy," the singer wrote on Twitter. "Can a b**** cop her Fenty in peace er whut?"
Translation: SZA hit up a Sephora to reup her Fenty Beauty stash and was racially profiled in a California location because an employee assumed she was there to steal.