I'm going to start by being completely honest: I loathe beauty conventions, overcrowded conventions of any kind, actually. So when beauty powerhouse Sephora invited me to spend the weekend in Los Angeles, attending the second annual Sephoria, I'll admit I was hesitant. Though there are very few things I love more than beauty, the idea of being surrounded by thousands of people, regardless of how fantastic the brands around are, triggers peak anxiety for me. However, I'd be crazy to turn down the opportunity, so I packed my bags and headed across the country to see what it was all about.
Needless to say, I was pleasantly surprised. I had the time of my life amid dozens of Sephora's most sought-after brands, learning from experts in all genres of beauty, and even better, doing so in an organized and easy-flowing space that didn't include hourlong lines and uncontrolled chaos. It became apparent to me that Sephoria is a different kind of beauty convention, one for the cosmetics lover who really knows their s**t, enjoys a luxury beauty experience, and appreciates expert insight. Basically, me.
The weekend, which I'd recommend 10 times over, is everything I wasn't expecting, yet everything I needed. Check out why.