Even though Shea Moisture pulled the commercial, you can still find it in the depths of YouTube.
Shea Moisture, a Black-owned natural hair and beauty brand, has been trying to appeal to a more "mainstream" audience — and apparently that means having three women, including two white women, talk about learning to "love" their hair. Shea Moisture's original audience — Black women with natural, kinkier hair — aren't represented at all.
Yes, Shea Moisture #AllLivesMatter-ed this ad. And Twitter's reactions were understandably ruthless.
And although Shea Moisture issued an apology, the damage was done. You can read their full statement on Instagram:
"Wow, okay-so guys, listen, we really f-ed this one up. Please know that our intention was not-and would never be-to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate. You guys know that we have always stood for inclusion in beauty and and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape."