Look at this hair care line. It's sleek as hell, isn't it? You might even be thinking that it's probably way our of your budget.
Actually, it's all $3 a piece. And you're probably already using it.
This week, Suave launched a "social experiement" on millenials by changing its name and packaging to fake a new brand launch.
Under the name Evaus (Suave spelled backwards), the brand invited a handful of beauty influencers to use its products.
Little did the influencers know, what they were actually using was a $3 drugstore brand in fancier packaging.
"I thought that I was using a very exclusive shampoo."
They were all completely shocked that they hadn't been putting $50 shampoo in their hair.
And it totally changed their opinions about packaging and brand quality.
"This product: Phenomenal for natural hair."
It just goes to show: the power of Millenial Pink is limitless.
And that, sometimes, packaging isn't everything. You'll still want to keep staring at it, though.
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