Tarte Cosmetics finally blessed its loyal fans with the bright new Icy Betch palette that they have been requesting for nearly a year! The brand teased a blue and green palette in 2018 that its loyal shoppers could not wait to have. The entire product reveal fell flat when Tarte Cosmetics informed its followers that the palette announcement was just an April Fools' joke for social media.
Fans seemed to feel more let down than amused because the greens and blues in the palette were just too gorgeous to not be a real release. Luckily, Tarte Cosmetics finally treated its customers to the palette they thought would they would never see again — but with a slight twist!
Tarte Cosmetics customers immediately expressed their annoyance with the joke.
Fans seemed to feel that the joke only exposed how removed Tarte Cosmetics was from its target audience and what it wants to pay for.
"Jokes on Tarte," one fan wrote. "Seems like many people got quickly excited and expressed interest in purchasing a palette like this. Guess it's back to busted and boring neutral palettes!"
"It's so funny to me that the only interesting and innovative @tartecosmetics palette since 2016 is actually an April fool [sic] joke," another fan shared. "Yeah then please go ahead nad [sic] release the 1333337th warm toned palette lmfao."
Tarte Cosmetics is not playing with our hearts this time. Icy Betch is here!
The Icy Betch Palette ($24, Tarte Cosmetics) is for real and she isn't the original Icy Betch; she's the cooler Icy Betch. The palette is encased in even better packaging than the first 2018 reveal.
The pan count and placement are also slightly different from the original but she looks even more beautiful.
"This cool-toned palette has 9 pigmented shadows and one icy highlighter," the brand described on Instagram. Peep how MASSIVE that sparkly white highlighter pan is!
Lots of Tarte Cosmetics fans are stoked that their favorite brand actually released the Icy Betch Palette.
"I bought this yesterday. Can’t wait to get my hands on it," one fan wrote. "At least this year wasn’t an April fools joke! Phewww @tartecosmetics I don’t think my heart could’ve handled that! Lol."
Some fans think Tarte Cosmetics intentionally released the updated Icy Betch Palette to spite Jeffree Star.
"I think the timing of this launch is disrespectful," one user wrote. "It doesn’t go along at all with your other launches and it seems completely random. I think it was done to undermine Jeffree’s launch. He did this color scheme better anyway but Tarte you need to be nicer."
Other fans think Tarte Cosmetics dropped this palette too late altogether.
"it’s interesting how Tarte took a WHOLE YEAR to release this much-anticipated palette while we have already had at least a dozen blue eye shadow palettes by other companies that were smart to capitalize off this 'joke palette.' Tragic," a fan commented.
If you're still curious about buying the Icy Betch palette, then check out the full tutorial from the Tarte Cosmetics YouTube channel.