Tarte is on a roll. From the Face Tape relaunch to the Vitamin C serum to the Adelaine Lemonade collab palette, the newness has kept on coming. And folks, it's looking like the brand won't be slowing down anytime soon. In fact, it's looking like they've just begun. A brand-new, innovative mascara is on the horizon, and it's about to completely revamp your lashes.
But this isn't your average mascara launch, because something even bigger will be following in July that's nothing we've ever seen. We're loving all this Tarte love we've been getting lately — keep it coming.
Let's face it, there's no shortage of mascara in the world.
It's a pretty painless task to find it. Whether it includes a quick pit stop to the drugstore, or an impromptu visit to Sephora or Ulta, you can find mascaras basically anywhere. But let's be clear, all mascaras are definitely not created equal, not even by a long shot.
The soft formula delivers both volume and length.
Leave it to Tarte to pack its first mascara with natural ingredients that protect your lashes on top of magnifying them to new heights. "It’s #plantpowered by nourishing babassu & wears for up to 16 hours, keepin’ your lashes looking EXTRA all day long." The exciting newness will be available April 18 for $23.
E.L.F. Cosmetics Mineral Infused Mascara ($3, Ulta)
Reformulated for improved performance, the E.L.F. Cosmetics Mineral Infused Mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application.
NYX The Skinny Mascara ($7, Ulta)
NYX Professional Makeup ultra skinny mascara brush is perfect for coating every lash from root to tip — even along the bottom lash line! Finally, the smallest, thinnest lashes can get extra special attention too. The water-resistant formula and micro brush work together to create long, beautifully defined lashes.
Ardell Wispies Fiber Building Mascara ($9, Ulta)
This is the first mascara to mimic the look of Ardell Beauty's best-selling Wispies lashes. This Mascara features a fiber building formula with a special hourglass-shaped wand that creates your favorite faux lash finish in one step. Hair-like fibers adhere to fringes to amp up volume, length, and dimension all day long.