As Pride Month approaches, we can all expect to see a lot more rainbows going down for the duration of June. Aside from the actual beauty of celebrating the contributions, freedom, and fight for rights in the LGBTQ+ community — the other cool part is all the vibrant colors we get to enjoy. The more color, the merrier right? And the same goes for glitter, right? Got it!
Tarte Cosmetics is ON IT this year with the launch of its official Pride Month collection. What makes this really cool is that the brand partnered with an LGBTQ+ influencer and will be donating the proceeds from the sales to an organization that advocates for the rights and safety of LGBTQ+ people.
If you stan a little glam and A LOT of LGBTQ+ support, then this collection was made just for you.
People had some pretty good guesses.
Fans guessed everything from Lisa Frank to Rainbow Brite. Of course, one fan coyly mentioned herself. A girl's gotta dream right? Also, the world kind of does need Lisa Frank to hop out with a massive makeup collaboration. It could be with Tarte or Sephora Collections. It doesn't matter. Just treat us, please.
Of course, Tarte couldn't tease a rainbow product without a few fans making James Charles jokes.
"I hope it’s an eyeshadow palette with rainbow colors that’s just as pigmented and less expensive then [sic] James Charles Palette," one person wrote. The comment received hundreds of likes and is just one of the many James Charles mentions in the comments section. That fan and the others will be happy to know that there are already rainbow palettes that are decently pigmented and cheaper than Charles' palette. A few actually existed before Charles' palette. This comment was obviously just a bad joke.
With just two hints, one fan immediately began thinking about Pride Month.
"I hope some money goes to an LGBT organization then," a fan wrote to the brand. The LGBTQ+ association is due to the obvious fact that the rainbow is a pride symbol. Since Tarte announced a rainbow-themed collaboration so close to Pride Month, which is in June, it makes sense that the fan thought of this so quickly. Staying true to its teaser rollout formula, the brand provided no confirmation underneath the post.
The @jessiepaege x Tarte Let It Rainbow Eye Set ($24, Tarte Cosmetics) is for sale right now on the Tarte website!
That's right! Tarte shoppers aren't just getting the eye shadow palette all by its rainbow lonesome. The brand is throwing in a mini-size Lights, Camera, Lashes™ 4-in-1 mascara to help its fans get their eye looks all the way together!
The palette features six matte shades and two glittery pearlescent shades. Tarte suggests that you use with a wet brush for super punchy pigment.
And Tarte didn't stop there! The brand dropped a full Pride collection!
The Pride Liquid Chrome Paint Metallic Pigment comes in this glitzy pink shade. It can be used as an eyeliner or to create cute shapes using the stencils the brand provides with the pigment. Tarte made this product specifically for creating eyeliner looks, adding a metallic pink to cheeks, and for making temporary tattoos. Yes to multipurpose makeup! Keep it coming, beauty brands!
Tarte also has its glitter-obsessed customers covered.
The Treasure Pot Glitter Gel ($18, Tarte Cosmetics) is yet another multipurpose makeup product. It's also fallout-free thanks to its gel formula. Tarte recommends that you add it to your hair, brows, and face. The brand also specifically noted that it looks great on the collarbone and shoulders. Festival and parade attendees, this is DEFINITELY for us!
If you're dying to see how this eye shadow palette performs IRL, then check out Paege's YouTube video down below.
Paege confirms that this is an eye shadow palette meant for makeup novices, pros, and everyone in between. "I’m not the best at makeup," she said on her YouTube channel. "I’m not, but this palette isn’t about that. This palette is all about making mistakes, trying things out, and also supporting LGBTQ+ organizations. Ahhh!”
If you want to try out this collection, then you can grab it online now OR wait until everything hits Sephora on June 6. Happy Pride, and happy blending!