In the age of social media, you'd think that big beauty brands — with their billions of dollars and unprecedented, tentacle-like reach — would know how to respectfully talk to their audience.
You would be wrong.
Prepare yourselves for an infuriating story! Over the weekend, Tarte Cosmetics was blasted by furious fans after the brand shared a meme containing a racial slur.
Here is the meme in question, posted to the offical Tarte Cosmetics Instagram page.
That is, for real, the racial slur "ching chong" causally thrown into an OMG SO RELATABLE meme reposted by a major makeup brand.
This is a slur that has been used to mock and degrade Asian people, especially in America, since the 19th century. As NPR noted, "'Ching chong,' after all, is just a crude imitation of what folks think Mandarin or Cantonese sounds like."
This meme was originally posted by Hrush Achemyan, aka @styledbyhrush, longtime Kardashian makeup artist and Tarte collaborator.
The Tarte x Hrush eye and cheek palette was released in 2016.
While it's great that Tarte took responsibility for this situation, it's 2017. Ignorance is not an excuse for hateful slurs and exclusionary language.