Content note: This post contains discussions of transphobia.
The beauty world has lovingly wrapped its arms around Nikkie de Jager, aka Nikkie Tutorials, after she came out as transgender. Well, most of the beauty world. Eagle-eyed Redditors on r/BeautyGuruChatter noticed that Too Faced's CEO Jerrod Blandino's sister changed her Instagram profile to reference de Jager's coming out. It wasn't subtle and it was incredibly transphobic. Here are the receipts.
Her Instagram bio was changed, but is still really transphobic.
@makupprincess' Instagram bio was widely condemned. After facing backlash for her original transphobic bio, she set her Instagram account to private and wrote that she "loves" trans people, but that if "you came from a lying [drama channel] then who cares." Clearly, the implication here is that Nikkie Tutorials is a "lying drama channel."
There is some subtext for @makupprincess's comments. She could be referencing a years-old feud over an unsuccessful collaboration between de Jager and Too Faced. The product reviews were middling, and de Jager reportedly only received $50,000 in payment for the collaboration.
Still, it should be noted that, regardless of any controversy between de Jager and Too Faced, @makupprincess's comments are transphobic and are not OK under any circumstances.
This is what @makupprincess's Instagram profile looks like now.
@makupprincess changed her Instagram profile for a third time. Now it reads: "Let's be clear, I love trans people & dislike anyone who lies to hurt others! Period!" It is unclear if she is still referencing de Jager as "anyone who lies to hurt others," but given the previous Instagram profile bios, it is certainly a possibility.
Revelist has attempted to reach out to @makupprincess for comment; however, her Instagram is private and she did not accept our request. We would love to speak with @makupprincess for comment, and this reporter can be reached at email@example.com or on Twitter at @meaganrosae.