It's hard these days to tell when a brand's efforts towards diversity is genuine. As shown by both the past and the present, inclusion is something that many see as "trendy" rather than necessary and ever-present. But there are real brands out there breaking the mold and creating products with more than monetary gain and notoriety in mind.
UOMA is one of those brands. Bred from Nigerian roots, the new Afropolitan brand is shaking up the standards of the beauty industry, and providing some amazing products in the process. So if you're looking to buy black, or just support a makeup brand truly doing things the right way, UOMA is for you.
Say What?! Foundation ($39, Ulta)
This next generation formulation is infused with skin-care benefits available in six custom formulas to cater to the unique needs of different skin color groups. Available in 51 shades, this weightless, long lasting, buildable, vibrant, and hydrating formula is infused with biomimicry pigments that thinks like your skin to give that flawless finish and blurred effect.
Stay Woke Luminous Brightening Concealer ($25, Ulta)
This is like beauty sleep in a bottle! Discoloration? Dark Circles? Late nights? Early Mornings? Meet your all day solution to a flawless complexion. Stay woke with UOMA Beauty's Stay Woke Luminous Brightening Concealer, a weightless, full coverage, light weight, satin radiance concealer that goes on seamlessly to instantly conceal imperfections. It's everything you could want in a concealer and the luxuriously creamy texture allows for an easy, blendable application that leaves the skin perfectly matte.
Allure Black Magic Color Palette ($44, Ulta)
Leave them spell bound! Unleash the goddess within with the hypnotic, high octane, high impact and highly pigmented UOMA Beauty Allure Black Magic Color Palette. This versatile color palette is a combination of the most pigmented matte colors, otherworldly sparkle textures, and vibrant metallic textures. The rich formulas transform into an ultra-thin, full colored film on the skin, and it's long lasting and water resistant.
Beauty Black Magic Metallic Shine Lipstick ($26, Ulta)
Shimmering shades melt onto lips and these playful sticks act as iridescent veils that flash like loose glitter and give the lips a multi-dimensional shine. Amplify lips with a blast of explosive color and rave worthy shine. It's infused with Brazil nut oil to moisturize and nourish lips with essential minerals and vitamins.