Uh-oh! Wet N Wild has become the recipient of a few major side-eyes, as some fans have been questioning the brand's cruelty-free status. Unfortunately, a few beauty shoppers in China discovered several Wet N Wild beauty stands in a popular drugstore chain. As China is known for its testing of cosmetics on animals, these sightings have caused quite the stir among supporters of Wet N Wild who are skeptical about the brand's practices.
They're concerned that Wet N Wild is not truly cruelty-free because it's now offering products in a country that hasn't banned animal testing.
Wet N Wild has always marketed itself as a proud cruelty-free brand.
"Cruelty-free" means the brand does not test its products on animals. The brand also carries a ton of vegan products and has a list for its shoppers to find easily on its website.
"It’s true! wet n wild® NEVER tests on animals, and we are super proud of this. We never have, and we never will," the brand states on its site. "We believe in beauty without cruelty first! None of our furry, feathery, or scaly friends were harmed in the making of our products. Whether you’re a card-carrying vegetarian who is committed to animal rights (and good for you!), or you just love puppies and bunnies and want them to smile (and who doesn’t?), we are with you!"
Many NARS fans simply refused to accept the apology. Many swore off the brand.
"This makes me so sad, I only recently learned that you now sell to China and it’s extremely disappointing," one fan wrote. "No amount of money is worth compromising the life and safety of animals. Instead of being greedy and trying to make more profits you should have honoured being a cruelty-free company and marketed your brand in order to recruit new clients in countries that don’t require animal testing. I’m really disappointed that I can no longer support you as a brand."
Wet N Wild fans seem to be sharing similar sentiments.
Fans seem upset because they believed Wet N Wild didn't have cruelty-free practices and because they feel like they were lied to by the brand.
"Wow. Unreal. Instead of being deceitful and wasting energy why can’t they just do the right thing? Seems easier than lying. Lost a customer for life. Thanks for letting us know!" one person wrote to the Cruelty-Free Kitty blog on Instagram.
Aina provided a disclaimer in her video description to address the controversy.
"Recently some information has surfaced that has questioned the authenticity and nature of Wet N Wild's status as a cruelty-free brand. I was not aware of these controversies before filming this video, but I thought I would link information on it for anyone interested. A lot of people support and use brands like their[s] mainly based on the fact that they do not test on animals. So I believe transparency on this information is important," she wrote.
Aina provided a link to a YouTube video by Tashina Combs of Logical Harmony, a site dedicated to helping people shop from cruelty-free brands.
Combs also announced that Logical Harmony removed Wet N Wild from its list of cruelty-free brands. She also explained what upset her the most about Wet N Wild's admission.
"I was rooting for them in this. I was really rooting for them that this was a misunderstanding," Combs stated in the video. "This is really disappointing because this means by Logical Harmony standards, they are no longer cruelty-free. The biggest hit is that until this morning, they were still telling people that they did not sell in China. So it’s the lack of transparency and the lack of honesty. That’s a huge deal.”