
By now, you've seen the hashtags: Luxurious, brand-sponsored blogger vacations are all the rage.
Beauty brands often whisk influencers away for lavish, all-expenses-paid vacations, and the iconic tropical #trippinwithtarte blogger holiday is a literal who's who of the makeup world.
But if you're anything like me, you're probably wondering, "How much do influencer trips like that actually cost?" How much are brands honestly spending to ensure that 20 big-name Instagram stars are photographed holding — and using — their products while posing "casually" by the beach?
So I decided to find out.
Since Tarte's trips are by far the most famous, I used them as my example: I took the brand's three most recent blogger vacations, added up the cost of literally EVERYTHING, averaged it out, and got a number.
And it's pretty astonishing. Let's begin.
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