Jackie Aina constantly uses her massive social media platform to call out the lack of representation of women of color in the beauty industry. With the recent Tarte Shape Tape foundation scandal, it is clear that her voice is still very much needed.
Being so outspoken about issues involving race and colorism does tend to encourage hate from racist internet trolls — but the confusing reactions don't stop there. Aina shared in a new video that she also hears from people who are tired of her "pulling the race card." Incredibly, these people claim that because they "don't see color," issues surrounding race must not exist.
So Aina taught these people a valuable lesson with an epic makeup tutorial.
Aina made the genius move of throwing on a black and white filter on the screen as she did her makeup.
She said she was doing a quick 10-minute dinner look.
When she was done, she took off the filter to reveal this very colorful result.
But even though Aina was clearly trolling with this makeup, it was the basis for a point that needed to made. It's ignorant for anyone to tell people of color to stop "making" things about race.
Jackie says that if people were to see her wearing this on the street, they'd assume that she was inexperienced with makeup. The same can be said for people who say they don’t see color, or that it shouldn’t be discussed.
“I feel like people say stuff like that when they just don’t have too much experience with different cultures, different races, different ethnicities," Aina said.
"Sometimes it’s circumstantial. I understand that not everyone lives in a big city. Some people live in small towns or they just only interact with one specific race or culture. That’s beyond your control.”
"My problem is when people take that flawed thinking that you get to just ignore everything. Why do you get to ignore all of this chocolate? Why is it that you get to ignore something that I don’t get to ignore? The cops don’t ignore my skin color."
BOOM! And the gems kept coming.
"Expecting that me as a dark skin woman is going to just walk around acting like I’m not black or acting like it’s not a factor is just as unrealistic as you walking into a Sephora and grabbing any foundation color and expecting it to work," Aina said.
"THAT’S NOT HOW IT WORKS!" In Aina's eyes, saying that you don't see color is the equivalent to telling people of color that you don't see them. That is very hurtful.
Aina also highlighted the difference between how Black influencers are treated in comparison to others.
She used the roll out of the Kylie Cosmetics concealers as an example. The brand made a large number of shades for people with dark skin, but there were hardly any black influencers who received PR samples.
Aina theorized this happened because Black influencers were being very critical of both Kylie Cosmetics and KKW Beauty. But she also observed there's a white influencer who has literally thrown Kylie products in the trash (*coughJeffreeStarcough*) and yet still has a relationship with both brands.
Somehow, he got a pass for his criticism — but influencers of color do not.
It's incredibly hypocritical.
She ended the video by suggesting an alternative way of thinking that would actually make the world a better place for everyone.
"When we celebrate each other’s differences and acknowledge them instead of pretending they aren’t there, we actually could get a lot more accomplished," Aina said.
If only, Jackie. IF ONLY!
Watch the entirety of Jackie's brilliant video below.