But as a Black woman myself, I know what it's like to speak and not feel heard — so I scrolled through Kattan's Instagram and looked for dark-skinned people through the last five months of posts. The results were... interesting.
Just because you don't notice or feel something happening doesn't mean it's not true. This is a case in point.
After counting up the receipts, I now find myself having the same hesitations as Aina.
"I wanna know if you just want the coin or if you really genuinely are trying to be a part of this movement, ” Aina said in her video — and now I'm asking myself the same question. Racism and exclusion aside, there's one thing I know for sure: If people are confused about a brand's practices, it's because the brand purposely left things blurry enough to be confused.
Care to clear this up, Kattan? Your products are cute, but what's really good?
Black women are watching you, and we only spend coin where we're genuinely wanted and celebrated. We're not going to be grateful for 30 shades alone; you've got to show us more than that.
Diversity is about more than mere inclusion.
The quality and motivation behind that inclusion counts, too. This critique is not "complaining," for which Jackie Aina's constantly accused. If you want darker women's money, then we deserve to ask about how we're being represented by *your* brand.
A brand pushing darker people aside *until* there's financial opportunity says a lot about how much we are valued. Do better, Kattan. We know you can, and if you think we're going to be your customers, then that's exactly what we deserve.