On Monday, Westbrook tearfully shared an Instagram Story from her studio.
In the video, she recounts having a "rough one," and tears up about feeling lonely in the beauty community. Like many of us do, she lamented about the false images and friendships that social media often lead to. It sounded to many like she was referring to one or a couple of very specific people.
Internet sleuths couldn't help but notice that Westbrook's video came just hours after long-time friend James Charles promoted Sugar Bear Hair on his Instagram Story.
Why is that even remotely important? Sugar Bear Hair is a major competitor to Westbrook's Halo Beauty supplements brand. Given that Charles and Westbrook have been publicly hanging out and collaborating for years now, fans were taken aback by the fact that Charles would promote another brand's vitamin rather than Halo's.
Charles issued an apology to Westbrook over his Instagram Story on Tuesday, seemingly to confirm that the Twitter rumor mill was accurate this time.
"I want to publicly apologize to my close friend Tati," he began. "She has been like a mother to me since my first days in this industry and has given me more love, support, resources, and advice than I could ever ask for. This weekend I did an Instagram Story for Sleep Vitamins that I've been taking, because the brand helped me with security when the crowd around me at Coachella became unsafe."
"I did not accept any money for the post. As most of you know, Tati has a vitamin brand which I take on a daily basis, but I did not think about the competition, which was a major oversight. I've supported Tati both online and off like she has done for me and am devastated that I hurt someone that I truly love and have endless respect for."