NikkieTutorials: vlogger and bad bitch.

photo: Instagram/nikkietutorials

If you want an instant reminder of how much times have changed, just look at YouTube. As someone who has been beauty vlogging since 2008, I can definitely attest to the fact that the game has CHANGED. What started as just a bunch of beauty lovers sharing makeup tips in front of a webcam has transformed into a multi-million dollar business, where money bags and free products abound. 

But the production value isn't the only thing that has changed. Whether it's growing up, or even a little selective surgery, the faces of our favorite beauty gurus look quite a bit different now than when we first met them.


Michelle Phan, YouTube OG, has transformed completely between 2007 and today.

She has definitely switched it up in the last nine years.


Manny Gutierrez has fully embraced the full-coverage foundation life since 2012.

manny gutierrez before after
photo: Manny Gutierrez/YouTube

Shaaanxo has also changed a lot. Here she is in 2010, and here she is today.

Shows how much changing your brows and hair color can transform your look.


Here's Carli Bybel in 2011 vs. Carli in 2016.


Amanda Ensing looked totally different in 2008 than she did in 2016.

Check out her recent glam makeup tutorial.


Laura Lee still has her long locks from 2013, but her contour game's improved tenfold.

laura lee before after
photo: Laura Lee/YouTube

And NikkieTutorials' transformation between 2008 and now trumps every person on this list.



Jackie Aina's smoky eyes improved just as much as her 2009 camera quality.

jackie aina before after
photo: Jackie Aina/YouTube

Jeffree Star looks SO different now than he did in his 2010 "Beauty Killer" music video.

Before, music star. After: beauty guru.


Tati Westbrook's always been glam af, but you can't deny that her lighting and makeup skills are way better than they were in 2011.

tati before after
photo: Tati Westbrook/YouTube

Here's Dulce Candy in 2008, and then in 2016. Total metamorphosis.

Her recent aquatic-inspired tutorial is amazing.


Jaclyn Hill turned her 2011 Kardashian tutorials into her own personal glam brand, and it shows.

jaclyn hill before after
photo: Jaclyn Hill/YouTube

Here's Bethany Mota in her first haul video in 2009 versus today, where she's the lifestyle vlogging queen.


Here's Shameless Maya in 2012. And here she is today, slaying with her shorter 'do.



Julie G also hit the scene in 2008, and her change was perhaps the most dramatic of all.



From 2010 to 2017, Nicole Guerrero made an eyebrow transformation that'll give any over-plucked '90s kid hope.

nicole guerreiro before after
photo: Nicole Guerreiro/YouTube

Who is your favorite YouTube beauty transformation?

Tell me all about it in the comments, or on Facebook!