When it comes to diversity in fashion, there will never, ever be enough. 

Even brands such as Aerie, which has championed for body diversity for most of its existence, sometimes fail to meet the marker when representing women of different shapes, sizes, races, hair textures, etc ... with both campaign materials and the items sold in store and online.

But thankfully, Aerie's extremely aware of this problem — and its decided to do something huge about it.

Aerie just quietly launched a new campaign for its bras and underwear, and boy is it a good one.

aerie campaign
photo: Aerie

It's potentially the most diverse crop of women ever featured on a mainstream retail site.

arie campaign
photo: Aerie

Seriously, the Aerie site features ALL the women now.

aerie campaign
photo: Aerie

Women with deep skin tones!

aerie campaign
photo: Aerie

Women with fair skin tones!

aerie campaign
photo: Aerie

Women with muscles!

arie campagin
photo: Aerie

Women with curves!

aerie campaign
photo: Aerie

Women above a size 14!

aerie campaign
photo: Aerie

Women who use wheelchairs!

aerie campaign
photo: Aerie

Women with natural hair!

aerie campaign
photo: Aerie

Women with short hair!

aerie campaign
photo: Aerie

Women with shaved hair!

aerie campaign
photo: Aerie

Women with locs!

arie campaign
photo: Aerie

Women with braces!

aerie campaign
photo: Aerie

Women who have stomach stretch marks!

arie campaign
photo: Aerie

Women who have leg stretch marks!

aerie campaign
photo: Aerie

Women with non-hourglass bodies!

arie campaign
photo: Aerie

Women with tattoos!

aerie campaign
photo: Arie

Women who have vitiligo!

aerie campaign
photo: Aerie

Women who are older than 22!

aerie campaign
photo: Aerie

Women who use crutches!

aerie campaign
photo: Aerie

Women who have scars!

aerie campaign
photo: Aerie

Women wearing glasses!

aerie campaign
photo: Aerie

Naturally, Twitter is freaking out about this — in a good way.

aeire campaign
photo: Aerie

"YES American Eagle/Aerie with this campaign that features women of different illnesses, conditions, and disabilities," one user wrote. "The rest of y’all better catch up!!!"

"I knew I always loved this store for a reason," said another.

"Never thought an ad would bring me to tears but having a model that’s diabetic means so much to me. Thank you American Eagle," wrote one more.

As it should be. This is fantastic news for everyone, should American Eagle and Aerie maintain such high diversity standards.

you're doing amazing sweetie
photo: ABC

OK, other mainstream retailers, what's your move now?