Naturally, Twitter is freaking out about this — in a good way.
"YES American Eagle/Aerie with this campaign that features women of different illnesses, conditions, and disabilities," one user wrote. "The rest of y’all better catch up!!!"
"I knew I always loved this store for a reason," said another.
"Never thought an ad would bring me to tears but having a model that’s diabetic means so much to me. Thank you American Eagle," wrote one more.
As it should be. This is fantastic news for everyone, should American Eagle and Aerie maintain such high diversity standards.
OK, other mainstream retailers, what's your move now?