Ashley Graham's latest venture is a must-see: The model-turned-designer just released lingerie specifically designed for women from size 12 to 24.

The collaboration with Addition Elle is the 15th time Graham has worked with the Canadian brand.

The collection, named "Purple Rain," is comprised of plenty of fishnet, lace, and microfibers. Most of the pieces in the collection are also varying shades of purple.

Hey, Ashley, we see what you did there.

The collection includes bras, bralettes, panties, and a stunning scalloped lace babydoll. Our favorite part, however, is the price point. The prices range from $30 for a thong to $95 for the aforementioned babydoll.

Each item is modeled by Ashley Graham herself. She's also the star of the promotional video to go along with the campaign. The video gives us a glimpse into the kind of woman Graham thinks encapsulates the line: 

“I think today, the woman who is wearing my lingerie is every woman. She’s not defined by a size; she’s not defined by a class; she’s not defined by race or age; she’s defined by herself.”
Well said!

The collection is currently available on

Check out Graham's promotional video below: