Back to Top

Next I tried Topshop — still the coolest fast fashion store out there — and immediately felt like a damn fool.

topshop runs small
photo: Nicola Dall'Asen/Revelist

As always, I assumed the largest size carried in-store would work for me, so I was VERY pleased to find this embroidered skirt in a size 16. Then I realized it's UK sizing. I tried it on anyway, because that's still a US size 12.

Not only is it too tight, it's nowhere near long enough. My ass is hanging out. Someone who would fit into this 12 would definitely need more length than this.

I also found a lacy dress in the same size — which is, again, the largest size Topshop carries in-store — that actually turned me into a dinosaur.

ruffled dress topshop
photo: Nicola Dall'Asen/Revelist

At this point, I was wondering how many fitting rooms an average-sized woman has to embarrass herself in just to find something fashionable that fits.

Nevertheless, I persisted all the way to H&M. I know they have basics in my size, but heaven forbid I attempt to be bold.

photo: Nicola Dall'Asen/Revelist

Do I WANT these crazy color-shifting shorts? Yes. Does H&M carry them in sizes above a 6 in-store? No.

I was genuinely SHOCKED when I found this black lace dress — I loved it AND it was actually available in a size 12.

h&m black dress
photo: Nicola Dall'Asen

That's still far off the size 16 average — but hey, I'll try it.

But when I turned around, the dress was unforgivably tight in the back. I could barely close the back zipper and I felt like it might rip every time I moved.

black lace dress hm
photo: Nicola Dall'Asen/Revelist

I'm a confident woman, but this started to take a toll on me. When the biggest size available in a store doesn't fit you, it's hard to remind yourself that it isn't YOUR BODY that's wrong.

I rolled into Levi's, the denim mothership. Surely they must have jeans in stock that fit the average person!

levis jeans fit
photo: Nicola Dall'Asen/Revelist

Wrong. I went for the stretchiest skinny jean I could find, dove straight to the bottom of the pile, and came out with a size 32. That was the LARGEST size carried in-store, and I — like most women — need to try my jeans before I buy them.

The size 32 did not fit my statistically average body. I had to jump and groan to get them over my thighs, and there was no chance of buttoning them up once they were on. It was such a miserable experience that I didn't even bother trying anything else on. The message was clear — this store isn't for me.

American Eagle Outfitters is trying to rebrand as a "body positive" store, so I thought for sure I'd have luck there.

american eagle jeans
photo: Nicola Dall'Asen/Revelist

Wrong. While American Eagle's Aerie brand made headlines for its "real girl" ad campaign, the size range only goes up to a 14 in stores. Any other sizes have to be ordered online.

I picked the biggest, stretchiest high-rise jeans I could find (a size 14) and it was awful. I *could* have buttoned these, but that would have caused the rest of my body to come tumbling over the sides. Plus, they were so tight I couldn't move. No.

The shorts were WAY worse. The front wouldn't zip, the hems dug into my legs, and the crotch was like nothing I'd ever experienced.

american eagle shorts
photo: Nicola Dall'Asen/Revelist

This was also a size 14 that ran MUCH smaller than its full-length counterpart. Am I not meant to wear shorts when it's hot because I'm not a sample size? Way to shame me out of being comfortable in hot weather, American Eagle.

I was really psyched about this "one size" tank.

america eagle tank top
photo: Nicola Dall'Asen/Revelist

One size fits most, right?

But no, it definitely did not fit me. I guess my body isn't the "most" that AE was imagining when they made this!

one size fits all
photo: Nicola Dall'Asen

Again: I am the size of an average American woman. I AM LITERALLY THE "MOST" AND THINGS STILL DO NOT FIT.

Throughout this experience, I couldn't help but think that it was my body that was the problem — and that I should condemn myself to basic, baggy shirts forever. But it's not, and I shouldn't. And neither should you.

My body is average — and it's beautiful. It's bigger than fashion brands want it to be, but that's not my problem. These stores and designers are limited, not me. My body is worth celebrating, and it's worth dressing to my standards.

Dear retailers: As you're decrying the death of brick-and-mortar stores, know that the majority of women WANT to shop IRL.

Whether you intend it or not, you are forcing an unrealistic standard upon us with the sizes you carry — and don't carry — in your stores.

We should not and will not lose weight for the sole purpose of fitting into your sad excuse for a size large. We are your customers, and you're failing us.

So screw this, I'm going to Sephora. There are no sizes at Sephora.

photo: Nicola Dall'Asen/Revelist

Is my shopping experience similar to yours? Which retailers do you think need to improve, and which ones do you have the most success with? Tell us on our I Heart My Body Facebook page and like us for more!