It seems like every major fashion brand is embracing body positivity today, at least in their ad campaigns... But what about in their actual stores?

I decided to drop in on four brands that have recently been in the news for body positivity — Aerie, H&M, Lonely Lingerie, and Nike — to find out. 

Lonely is a New Zealand-based lingerie brand that I've become obsessed with, mainly because of their gorgeous ads featuring plus models Paloma Elsesser and Georgia Pratt.

Their only New York stockist is a boutique called Narcisse in Brooklyn.

body positive brands
photo: Instagram/NarcisseNYC

I asked the sales clerk about Lonely and she pointed me to three pieces — but only recommended one for *my size*.

photo: Revelist/JessicaTorres
She politely insisted that I try the one with stretch. "The other style has a zipper in the front and you won't have much luck with that," she said. Honestly, she was right. Lonely Lingerie only goes up to a 36DD, and I was trying to squeeze my 46C boobs into the biggest size Narcisse had, a 38C. You can see above that the straps would not clasp. FAIL. 

Over at Nike, I was hopeful. They've started using plus-size models in their campaigns and their sizing goes up to 3X.

body positive brands
photo: Revelist/JessicaTorres

Albeit, the 1X to 3X options are extremely limited in variety. 

The largest sports bra I could find in the store was an XL.

body positive brands
photo: Revelist/JessicaTorres

I was in shock that I could actually get it on my body, but when I looked in the mirror I had uni-boob in the front and fat spillage in the back. Trying to get it off was a horror show. 

An XL workout shirt fit fine, thanks to stretch, but I would never wear this in public.

photo: Revelist/JessicaTorres

Surely I'd have better luck at H&M, the brand that offers a plus-size range and uses models like Ashley Graham and Tess Holliday.

body positive brand
photo: Revelist/JessicaTorres

NOPE. I asked a clerk where the plus-size section was and she told me they didn't have one — and then she tried to point me to the accessories section. *rolls eyes*

In fact, H&M doesn't carry plus-size at ANY of its 11 New York City stores. It pulled the section to make more room for, wait for it, accessories and home goods. Plus sizes are only carried online. 

Going backwards instead of forward is not how body positivity works, H&M. 

Aerie is lauded in the press for its no-airbrushing policy and its casting of models like Iskra Lawrence and Barbie Ferreira.

A photo posted by aerie (@aerie) on

A brand that has a huge photo of a plus-size model on its wall should have something to fit me, right?

body positive brands
photo: Revelist/JessicaTorres

WRONG. Aerie goes up to an XXL (or 18, according to their size chart) but my size 18 body couldn't fit these cute PJ pants.

body positive campaign
photo: Revelist/JessicaTorres

I tried a bunch of other stuff and NOTHING fit. Maybe they should change the hashtag to #SomeOfUsCan.

Actually, I did find one thing at Aerie. A bathrobe.

body positive brands
photo: Revelist/JessicaTorres

Dear brands who advertise body positivity:

1. You can't just hire a plus-size model to be in a commercial and call it a day

2. If you sell plus online, you should sell it in-store 

3. PLUS-SIZE BODIES DO NOT STOP AT SIZE 18 

We're glad to have your attention, but it's clear that you're just not that into us. And we are the 67%. We can make or break your brand. Don't sell us one thing on TV and another thing in stores. Treat us right, dammit!