Makeup artist Charlotte Tilbury has a diverse roster of clients. She's worked on Rihanna, Kate Moss, Kim Kardashian, Salma Hayek, and countless models, executing flawless looks for each.

The artist's eponymous beauty brand posted an Instagram during London Fashion Week which seemed to be a huge step for the brand.

Charlotte Tilbury Anorexia
photo: Getty/John Phillips

The now-deleted post featured a model backstage at the Temperley London fashion show, wearing a sparkly gown and rocking a red lip and bold brows.

Pictured above is a photo of the runway model who was featured in the controversial Instagram post, which you can view here

People were quick to attack the brand and Tilbury, claiming that the model "promoted anorexia."

Comments ranged from outrage that Tilbury would feature such a "skeletal" model to accusing her of being "irresponsible." Some fans even claimed they don't plan on buying Tilbury's products ever again.

The photo was deleted a couple hours later, most likely due to the hate the post received.

While a lot of the comments come from a place of concern, they're still health trolling.

Calling the model skeletal or accusing her of having an eating disorder is not OK. Unless you happen to be extremely intimate with the model's eating habits, there's no way of ever knowing if she suffers from anorexia or not, nor is it our place to accuse her of something like that.

The woman who captured the screenshot, Elizabeth Castle, said Tilbury did the right thing by taking the image down.

In an interview with The Mirror, Castle said that working with models in the fashion industry has made her "really aware." She went on, "I think it's an industry that needs cleaning up. I think it was the right thing to do to take the image down."

While we don't disagree with Castle — a lot of models are held to ridiculous standards and many do have unhealthy relationships with their weight — it's still not right to target this particular model. Calling someone "skeletal" isn't cool, nor is ridiculing someone for their weight ever acceptable.