dani mathers fat shame

A screenshot of the snap Mathers posted of the "offending" gym-goer in the locker room.

photo: Snapchat/Dani Mathers

You'd think that a woman in the business of being naked would have nothing but love for the female body — but apparently, it has to be the "right" kind of female body.

Dani Mathers, the 2015 Playboy Playmate of the Year, was getting in a workout at the gym the other day when she secretly Snapchatted a photo of a naked woman in the locker room with the caption, "If I can't unsee this then you can't either," The Daily Mail reported.

Mathers quickly deleted the photo once the backlash to her fat-shaming snap started rolling in:

Mathers later followed up — again on Snapchat — apologizing for the snap. The Daily Mail posted the video online.

But the apology, if you ask me, doesn't seem entirely sincere:

I just want to acknowledge a photo that I accidentally posted. It was absolutely wrong and not what I meant to do. I chose to do what I do for a living because I love the female body, and I know body shaming is wrong ... The photo was taken as part of a personal conversation with a girlfriend and because I am new to Snapchat I didn't realize I had posted it, and that was a huge mistake.

Mathers says the picture was intended for a private conversation, but if she says she's "not about" body shaming, then why is she still sending people inappropriate (and violating) pictures like that, even privately?

Tess Holliday, a body-positive, plus-size model, also tweeted at Mathers about her "mistake."

Mathers has also tweeted that she plans to apologize to the woman in the photo today (July 14).

While the 29-year-old DID receive some sympathy from more forgiving followers, it seems like this is just one of those social-media scandals that she's going to have to wait to blow over.

In the meantime, Ms. Mathers, maybe just stick to posting pictures of YOURSELF at the gym, and leave the rest of us out of it.

UPDATE 7/14/16, 2:56pm — Mathers appears to have deleted most of her social media, and made her Instagram account private.

UPDATE 7/15/16, 9:55am — TMZ reported last night that L.A. Fitness, the gym where Mathers is said to have taken the picture, has contacted the LAPD about the photo. TMZ staff say they spoke to an L.A. Fitness rep, who said, "Her behavior is appalling and puts every member's privacy at risk. We have handled this internally and also notified the police."

There is also a Change.org petition to try to get Mathers arrested for violation of privacy.

UPDATE 7/15, 1:19pm — TMZ reported that L.A. Fitness has banned Mathers from all of its gym locations. A representative of the company confirmed with Revelist via email, saying, "Yes, we revoked her membership. She is not permitted to use any of our health clubs."

Mathers could not be reached for comment.