photo: /Courtesy of Dia & Co

Plus size styling service Dia & Co. has done it again.

The brand has announced the launch a new activewear campaign that redefines what being fit looks like. The #FitToThrive initiative is a three-point program designed to expose the toxic elements of fitness culture — and make strides toward a positive, inclusive and representative fitness community.

We've had great experiences with Dia & Co. in the past, so when it comes to activewear we trust that the plus-size options will be limitless. 

The Dia & Co. Active collection will combine the world’s largest collection of plus-size active wear with the convenience of the in-home shopping experience.

photo: Courtesy of Dia & Co

You can check it out right here.

You will be able to try hundreds of unique styles from dozens of brands, including the first retail partnership for Day/Won by Candice Huffine and the exclusive debut of EleVen by Venus Williams in plus sizes.

photo: /Courtesy of Dia & Co

You can check out the Dia & Co. Active line right now — EleVen will be out in September.

The campaign for the Active line includes amazing plus-size people getting #FitToThrive — and focusing on WAY more than numbers on a scale.

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Because fitness DOES NOT equal thinness.

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The campaign also seeks to celebrate women living active lives on their own terms and features some of your favorite curvy influencers like theCURVYcon co-founder CeCeOlisa, and editor of Plus Model Magazine, Maddy Jones.

photo: /Courtesy of Dia & Co

We cant wait to be #FitToThrive this season! 

The collection looks beautiful — and the images Dia & Co. are using to promote it are even better.

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We can't wait to be #FitToThrive this summer!

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You can check out Dia & Co.'s active line right here!