If you're unfamiliar with Everlane, let me fill you in: It's a direct-to-consumer brand that eliminates all middlemen in the production process, which means you're getting high-quality clothes that are actually CUTE for a relatively budget-friendly price. Sounds like a dream, right? Unfortunately, there is an issue.
The brand's newest launch is a step into the underwear space. Everlane grew frustrated with the discomfort and unnecessary sex appeal of most underwear on the market today, so it launched a collection of four bottoms, one bra, and one bodysuit. The brand used several curve models in the campaign, too. However, the issue isn't with the campaign: It's with the sizing.
Everlane seemingly embraces curvy bodies, if you're going by the models it features.
The line, which launched on March 26, consists of four styles of $12 bottoms (a thong, a hipster, a high-rise hipster, and a bikini) a $22 bra, and a $30 bodysuit. The line only goes up to a size XL.
However, despite casting a curve model to front the campaign, Everlane does NOTHING to actually cater to curvy or plus-size bodies.
Instagram star Erika Lipps called out the fashion brand for excluding plus-size bodies and only selling straight sizes, despite using a non-straight size model to back the campaign.
"This whole campaign is like 'times are changing — so is our underwear!' But like for who?" she wrote. "What is changing? Cotton instead of polyester? Maybe. But not for fat women?"
Several other plus-size influencers shared her post, as well.