body shaming photo of tess holliday

Apparently this is too hot for Facebook.

photo: Facebook/Cherchez La Femme

Facebook and Instagram are two of the biggest social platforms around. So when these juggernauts — both under the purview of Mark Zuckerberg — censor or ban certain images, and even hashtags, from the popular conversation, people take notice.

That's why everyone in the body positive community and beyond is pissed that Facebook banned a totally not-inappropriate image of size 22 model Tess Holliday. 

According to platform guidelines, Holliday's image met the criteria for being "extremely undesirable." 

The previously banned image was posted by a feminist talk show based in Australia.

The Guardian reported that Facebook representatives defended the ban, stating that the photo violated its ad guidelines.

The "guidelines" in question were centered around Facebook's health and fitness policy.

photo: Facebook/Cherchez la Femme

“Ads may not depict a state of health or body weight as being perfect or extremely undesirable. Ads like these are not allowed since they make viewers feel bad about themselves. Instead, we recommend using an image of a relevant activity, such as running or riding a bike.”

Now, Facebook is throwing its hands up and offering a "my bad" apology to the show, stating:

“Our team processes millions of advertising images each week, and in some instances, we incorrectly prohibit ads. This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad."

I'd like to draw this unrelated, but extremely relevant statement to Facebook's attention from queen Tess herself.

"Just because we’re plus size, doesn’t mean we have to prove that we’re healthy, just as someone who is smaller than us or average size doesn’t have to prove they are healthy. We should be able to exist in our bodies. I am technically healthy but my body is no more valid than someone’s who isn’t."