muffin top

Fat people make Facebook uncomfortable.

photo: Revelist/Jessica Torres

There's a big hubbub going on right now about Facebook's ad policies. 

The social media juggernaut banned an ad featuring plus-size model Tess Holliday in her underwear because it met the criteria for being "extremely undesirable."  

That's according Facebook's "Health and Fitness Policy," which is a bit of a shit show if you ask me. Right before the platform apologized to the OP of the Holliday image, an Australian talk show, it sent them a note regarding its criteria for ads of that sort. 

The policy details in the message aren't mentioned in the health and fitness ad policies on Facebook's site.

facebook health and fitness policy
photo: Facebook/Cherchez la Femme

While I understand and can get behind Facebook's policing of ads that might harm someone's self image, or promote dangerous behavior (e.g., shitty weight loss drugs and body shaming before/after images), its grievances with muffin tops, tight clothes, and cellulite are perplexing and decidedly unwoke.

And to add insult to injury, the respondent, Facebook Jenny, identifies the remedy as "an image of a person running or riding a bike." 

Body positivity is a movement that's being embraced by HUGE fashion brands. How are they to advertise their clothing if they can't show real bodies, which, in case Facebook hasn't noticed, often come with cellulite and muffin tops.

tess holliday
photo: Facebook/Cherchez La Femme

This is the Tess Holliday image that was banned by Facebook. 

Swimsuit and lingerie brand Aerie is committed to body positivity and unretouched images in its ads. Are their campaign images safe from Facebook's ban-hammer?

barbie ferreira
photo: Aerie

This is an image of Barbie Ferreira in a campaign for Aerie. Note the muffin top. 

What about Lane Bryant's gorgeous #ThisBody videos, chock-full of cellulite and glorious fat rolls?

Fat doesn't make people feel bad about themselves, Facebook, and it definitely doesn't make a person "undesirable."

You know what makes us feel bad about ourselves? Not seeing bodies that look like ours in the media.

More muffin tops in advertising, please.