At Fortune‘s Most Powerful Women Next Gen conference, Khloe Kardashian admitted the term "plus-size" used to cut her to the core.

Khloe Kardashian called plus-size
photo: Instagram/@khloekardashian

"I used to be someone that they labeled as plus-size," she said on Tuesday. "F*ck that. I don't want to be called that."

Growing up, Khloe said she was ashamed of the label — especially when compared to the other women in her famous family.

Khloe Kardashian pre-weight loss
photo: Splash News

"I'm a woman with curves, and what I would say was average size at the time," the reality star insisted. "I felt so shamed."

Khloe reflected on how upsetting it was to shop for clothes alongside her smaller sisters.

Khloe Kardashian with sisters
photo: Splash News

"It would always make me feel super embarrassed to go shopping with my sisters, who are petite," she confessed.

Years of frustration and shame motivated Khloe to create her own size-inclusive denim line, Good American.

Khloe Kardashian denim line
photo: Instagram/@khloekardashian

Khloe's experiences played a major role in her decision to co-found the line:
"I always kind of remember the chubby girl in me, and I'm fighting for my old chubby self."

The collection launched in October and offers sizes ranging from 00 to 24.

Khloe Kardashian plus-size
photo: Instagram/@khloekardashian

"It wasn't about having a new denim line," she continued. "[Creating this collection] was about doing something that empowers other women and something that is really going to break down barriers."

Although the "Strong Looks Better Naked" author has made it her mission to transform her body, she insists that she is "very proud of who I was" and will continue to fight against the labels.

Khloe Kardashian plus-size
photo: Instagram/@khloekardashian

“At first, you take on a lot of things that aren’t really authentic and true to you — because you’re young and excited,” Khloe said. "You have to do something that [is] really authentic to you. Something that you want to breathe, to live, to dream about... I’m just excited to see where [the denim line] goes.”