At Fortune‘s Most Powerful Women Next Gen conference, Khloe Kardashian admitted the term "plus-size" used to cut her to the core.
"I used to be someone that they labeled as plus-size," she said on Tuesday. "F*ck that. I don't want to be called that."
Years of frustration and shame motivated Khloe to create her own size-inclusive denim line, Good American.
"I always kind of remember the chubby girl in me, and I'm fighting for my old chubby self."
The collection launched in October and offers sizes ranging from 00 to 24.
"It wasn't about having a new denim line," she continued. "[Creating this collection] was about doing something that empowers other women and something that is really going to break down barriers."
Although the "Strong Looks Better Naked" author has made it her mission to transform her body, she insists that she is "very proud of who I was" and will continue to fight against the labels.
“At first, you take on a lot of things that aren’t really authentic and true to you — because you’re young and excited,” Khloe said. "You have to do something that [is] really authentic to you. Something that you want to breathe, to live, to dream about... I’m just excited to see where [the denim line] goes.”