Jumping on the body-positive bandwagon has become trendy and even lucrative for fashion brands.
H&M received tons of positive press for using Ashley Graham in a major campaign and putting plus-size models in its commercials while silently pulling plus sizes from all of its NYC stores.
But then there's Lane Bryant, which has done an amazing job at representing plus-size bodies, in my opinion. The brand's #ThisBody campaign with Danielle Brooks and Gabourey Sidibe had me in tears. Seeing bodies that truly look like mine in media isn't a regular occurrence.
And now Lane Bryant has gone and poked my tear ducts again, with a new activewear ad.
See the happy, smiling woman in the bra top on the far right? She's one of the stars of Lane Bryant's ad for LIVI, its fitness range. And she's slaying my life right now.
The ad also features yoga instructor Jessamyn Stanley, body-positive activist and model Julie Henderson, and professional dancer Jesse Diaz.
The woman who stopped me in my tracks is triathalete Krista Henderson, who, like me, has a decidedly non-hourglass shape.
Henderson's visible belly line and sports bra ensemble filled me with so much pride for myself and bodies like hers and mine.
So seeing Henderson in that sports bra meant all the more. It reinforced and supercharged the confidence I have in my body.
Representation is important. Henderson will inspire women to not only work out, but to shed the shame and lose themselves in the fun and mental game of pushing yourself in the gym or on the field or wherever.
And in turn, I want to do the same, by donning my sports bra at the gym and inspiring others to feel free and unashamed about their bodies.