Every year, we look forward to Lane Bryant's #ThisBody campaign. The brand constantly goes a step beyond fashion, using its platform to spread and challenge body positivity.

And this year, they definitely didn't disappoint. 

"Inspired by #ThisBody" married three forces in the body-positivity community: music artist Lizzo, spoken-word poet Ashlee Haze, and the women from Pretty Big Movement, an all-plus-size dance troupe.

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"Inspired by #ThisBody is more than a campaign. It’s a movement — and an inspiration," said Lane Bryant Chief Marketing Officer Brian Beitler in the campaign press release. "Our purpose is to continue to shine a light on the power and influence of all women, to inspire her to share with the world that she is capable of anything: she can wear what she wants. Say what she wants. And do what she wants."

And the quotes are beyond inspirational. 

The overall theme sends a message of pure hope to plus-size women, and tells them that their bodies are the inspiration to go as far as their dreams can take them.

lizzo
photo: Lane Bryant

Lizzo says #ThisBody inspires her to reach her full potential:

“When I just decided to let my body do what it wanted to do and focus on what's important to me, I realized that I liked what I saw.”

Haze says her profound work is totally interconnected to her body.

haze
photo: Lane Bryant

 "Self-love is really the root of it. You want to love yourself through the images you see. ... Especially living in this body as a fat Black girl, that is such an integral part of my story and who I am."

But the BEST part about this gorgeous and empowering ad? It exclusively features women of color.

pretty big movement.
photo: Lane Bryant

And race representation in advertisements has a very sordid history. In addition to just featuring WOC less frequently in general, oftentimes they are portrayed in stereotypical and divisive ways. 

They are marketed as "exotic," "wild," or just generally play to cultural stereotypes that have no statistical bearing. In even worse instances, Black women's skin tones are lightened — an attempt to bring them closer to a "preferred" whiteness stature. It even happened to Beyoncé.

On the occasion that Black women (and men) are featured alongside white women, they are often cast in a negative light.

So for Lane Bryant to make its campaign solely focus on Black women, who happen to mostly all have darker skin tones, is damn remarkable. 

We're not crying, you're crying!

photo: Giphy

Check out the spring collection and campaign here. You will not be disappointed.