Update: Ashot Gabrelyanov, founder of MakeApp, reached out to Revelist to clarify his hopes for the app.
Gabrelyanov told Revelist in an email that he hopes the app will be used to "help save peoples lives, not troll them."
"Every year, hundreds of thousands of people are illegally trafficked all around the World," he said. "In most of these cases, makeup is heavily used to disguise the age and/or identity of these people. If human traffickers can hide these victim's identities, their chances of rescue are low. When security services show an image and say "Is this your daughter?" heavily applied makeup often makes the identification process quite difficult. We hope our technology may help families and authorities identify victims for rescue.""We are already in communication with a few organizations to help them identify the victims of kidnapping and human trafficking," he stated.