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It also plays into the idea that women who wear makeup are somehow "fooling" people.

I don't know about you, but I can TOTALLY envision some teenagers using this app to troll women who choose to wear makeup every day, trying to figure out what they look like without it. Heads up: Makeup isn't meant to fool, to deceive, or to trick anyone. It can be used for a whole host of reasons ranging from being fun to confidence-building, but "tricking people" isn't one of them.

Besides, what purpose does the "makeup removing" aspect of the app serve? If I wanted to post a makeup-free selfie, I would post a makeup-free selfie! I wouldn't take a photo of myself in makeup only to remove it via app — does that make any sense at all? Its only purpose seems to be removing the makeup of OTHER women.

Let's hope this weird, shame-y app doesn't catch on.

Update: Ashot Gabrelyanov, founder of MakeApp, reached out to Revelist to clarify his hopes for the app.

Gabrelyanov told Revelist in an email that he hopes the app will be used to "help save peoples lives, not troll them."

"Every year, hundreds of thousands of people are illegally trafficked all around the World," he said. "In most of these cases, makeup is heavily used to disguise the age and/or identity of these people. If human traffickers can hide these victim's identities, their chances of rescue are low. When security services show an image and say "Is this your daughter?" heavily applied makeup often makes the identification process quite difficult. We hope our technology may help families and authorities identify victims for rescue." 

"We are already in communication with a few organizations to help them identify the victims of kidnapping and human trafficking," he stated.