When we first heard about Missguided no longer using Photoshop on its models, we were thrilled

While plenty of people gushed about the brand featuring models with stretch marks, body hair, and scars, some people were quick to raise their brows at the stretch marks, insisting they were too even and the shading looked off. 

Twitter users are now accusing Missguided of adding more stretch marks and resizing the ones the models already do have.

Some are calling out the brand for using this as an opportunity to get praise and make headlines for body diversity and inclusivity, when in fact, this Photoshop work is the total opposite.

Zooming in seems to provide damning evidence.

Revelist spoke with the model, Amanda [last name redacted], exclusively.

Asked whether the stretch marks were added by editors, Amanda said, "I actually have quite a lot of stretch marks and I'm happy that such a big, well-known brand decided to keep them there. It goes to show that everyone, no matter how old you are, can have them."

We asked Amanda about the zoomed-in image that's circulating on social media and she said she hadn't seen it, so we sent it to her.

After seeing it, she replied via Instagram DM, "Honestly I don't know what goes on in the editing room."

If the images are Photoshopped, it's unfortunate that Amanda, a model who clearly wants more body positivity in fashion, has been manipulated in such a way.

Plus, by allegedly Photoshopping on stretch marks, Missguided is sending a message that her body flaws weren't "appealing enough" as is and needed to be exaggerated. That's not even remotely body positive!

Hopping on the body positivity movement because it's a "trend" and not because it's something you believe in and want to push forward is messed up.

UPDATE: Missguided's head of brand, Samantha Helligso, issued the following statement to Revelist:

"As a brand, we feel we have a strong sense of social responsibility to support young women and inspire confidence. So we're on a mission to do just that by showing our audience it’s okay to be yourself, embrace your 'flaws', celebrate individuality, and not strive for what the world perceives as perfection. Because basically, it doesn't exist. By showing imagery that’s real and authentic, we want to show its more than okay to be yourself. All you have is what you've got, so own it every day.

We would like to add that all accusations that we have photo-shopped on stretch marks are entirely untrue. Our aim is to inspire body positivity, so our policy is to not photoshop out what are generally perceived as 'flaws'. Photoshopping them on would negate our message, which is all about celebrating who you are and not striving for unrealistic perfection."