Twitter is up in arms about a plus-size company's shocking marketing tactics — and for good reason. Online retailer Plus Size Baby thought it was a great idea to have a brand that caters to plus-size shoppers in name while using skinny models in reality.
I know, I know. It sounds pretty bonkers that a plus-size brand would ever hire skinny models to sell anything at all, but... well, here we are. A brand has done it. This is not the Twilight Zone. It's real life, and this company has terribly missed the mark.
Oh. OK. I get it.
Plus Size Baby excludes plus-size people from ads that sell products designed for them as if they don't get excluded enough already from product offerings and marketing visuals. Then, the brand also wants to charge those same people with high prices for products it doesn't believe they are even good enough to be seen wearing.
What the WHAT?! No, ma'am.
If that isn't horrible enough, Plus Size Baby didn't even try the foolish hand stretching method on all of its underwear.
WHY? WHY? WHY? This is laughable and only displays how cheap and non-committed this Plus Size Baby brand actually is. Where is the HR department? Is the social media coordinator a bot? Is the photographer a bot as well? When a brand is this lazy, I cannot help but question whether or not it even peddles quality products.
There's also the common sense notion that a plus-size customer would likely be turned off by seeing underwear meant to be sold to them on the body of a skinny person.
Plus-size people already have to deal with being routinely excluded in the media, on runways, and beyond. They also regularly experience discrimination on a social level. Why would they ever be moved to purchase underwear from a brand that perpetuates that same exclusion? And at marked-up prices?
Plus Size Baby really did the most to communicate that it cares the least.
Additionally, Plus Size Baby has a very interesting name for this specific pair of lace underwear.
The product name is Oversized Panties with Lace Decor. OVERSIZED, though? Describing plus-size underwear using that term suggests that people who can fit into them are actually not supposed to be that size. That is flat-out disgusting.